The Platinum Coast
The parish of St. James is an area located in the western part of the island of Barbados. Increasingly St. James is being known as the playground of the rich and famous, and haven for sun-starved tourists.
In local colloquium, St. James was known as the "Gold Coast", but due to ongoing popularity it is now referred to as the "Platinum Coast", reflective of the parishes many glitzy beach-front mansions, pristine beaches, luxury hotels and almost ridiculous land prices. Many Barbadians say within the Platinum Coast there are as many as, 18 global billionaires own property somewhere within a 6-mile stretch of beach on the island.
As the sole parish that combines good shopping, excellent eating, and the chance to hob-nob with the who's who's of Hollywood and beyond, St. James is the gem of Barbados' bustling tourist industry, with attractions steeped in history from the St. James Parish Church, to the Portvale Sugar Factory - one of the few operational sugar factories on the island
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